Why Do Car Hire Prices Change?

The cost of car hire often fluctuates, it can be at an extremely high price one week and the next be down to as much as a couple of pounds a day. This often frustrates people, but why does it happen why do car hire prices change? It can be anything, the change in seasons, holidays, popular times or just that certain date. People are often confused why car hire prices can change so rapidly so we have tried to break it down and explain why this occurs.

Why do car hire prices change?
When you are speak to a rental company you may get a really good price upon your first enquiry, but you may need to go away and weigh up your options or work out the details with your friends, colleagues or family members. When it comes time to book you may find that the prices for the car hire have changed.

If you are wondering why this is then Indigo Car Hire is on hand to answer these queries for you. We will be able to answer any questions that you may have and answer them as fully as possible.

So why do the prices increase?
Basically all car rental prices are on a live system and are constantly fluctuating. There are three main reasons why car hire prices change and these are availability, seasonality and the proximity to the start of the rental date.

Availability: – When you are looking to rent a car availability certainly comes into play. It is quite simple really the less cars that are available the higher the price tends to vary and generally increase the closer to the rental date you get.

Seasonality: – in times of holiday periods like schools summer holidays, half terms and bank holidays are all time where the prices can change. The busiest times in the car rental industry include Easter, Christmas and Summer and you will find that the prices for your car hire will be increased due to the busyness of the time of year and the seasonality.

Proximity: – the proximity of the rental date really comes into play when you are looking at prices for car hire. If you get the price well in advance you are more likely to get a better deal for your car hire. If you go to get a quote the day before you are due to collect a car then you will probably find that the cost of the car is highly increased.

Speak to our friendly and knowledgeable reservations team today to ensure that you get the best deal on your car hire.

Having worked in the car rental industry for over 15 years, he really knows his stuff. Rob heads up our marketing department and as a keen traveller, always has a new location to talk about. Particularly if there is a golf course nearby.